Behavior Change Playbook
Strengthen your commute program with practical behavior change tools. Explore guides, worksheets, and communication strategies that help you create more effective outreach and encourage lasting changes in commute behavior.
Understanding the Commute Habit Loop
Recognize what influences employees commuting decisions. This one-page guide explains how commute habits are formed through cues, routines, and rewards, helping you identify opportunities to encourage sustainable transportation choices.
Identify Habit Disruption Moments
Reach employees when they’re most open to change. This checklist highlights key moments, such as onboarding, return-to-office transitions, and scheduling changes, when outreach can have the greatest impact.
Compare Commute Options
Help employees compare their commute at a glance. This visual reference highlights the time, cost, and emissions impact of different transportation modes, making it easy to communicate the benefits of choosing alternatives to driving alone.
Design an Incentive Program
Build incentive programs that encourage participation. Use this worksheet to define your target behavior, determine a reward structure, and develop a simple approach for tracking participation and measuring success.
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The GoSaMo TMO Marketing Toolkit is your go-to resource for marketing your commuter program and sustainable commuting options in Santa Monica.
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