Welcome to the GoSaMo TMO Marketing Toolkit
The GoSaMo Marketing Toolkit is your one-stop resource for planning and promoting sustainable commuting at your organization. The Toolkit provides ready-to-use outreach materials, customizable templates, and practical guides to help you encourage your employees to walk, bike, ride transit, carpool, vanpool, and telework.
Use these resources to support the development and implementation of your Emission Reduction Plan (ERP). From selecting Employee Trip Reduction Plan (ETRP) strategies and promoting commuter benefits to planning events and engaging employees throughout the year, the Toolkit is designed to save you time while making outreach easier and more effective.
Employee Trip Reduction Plan (ETRP) Strategy Explainer
Choose strategies with confidence. This guide explains each Employee Trip Reduction Plan strategy in one place, making it easy to review options, discuss them with your organization, and identify Marketing Toolkit resources that support implementation throughout the year.
Behavior Change Playbook
Encourage lasting commute behavior change with practical, research-based strategies.
Transportation Events Calendar
Maximize the impact of your sustainable commuting programs by planning ahead.
Flyers
Promote commuter benefits without starting from scratch.
Social Media Resources
Keep sustainable commuting top of mind with ready-to-use content.
Graphics
Promote a positive commuting message in places like a quarterly announcement, an email blast, or on your company intranet.
Icons & Stickers
Add personality to your outreach with GoSaMo-themed visuals.
Emails Templates & Forms
Save time with customizable emails and fillable forms.
Links & Resources
Explore useful links and resources to help you and your employees stay informed about local transit options, bike-sharing programs, carpooling resources, and more.
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Stay in the loop about the latest in sustainable commuting, service updates, and exciting transportation-related events in Santa Monica.
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The GoSaMo TMO Marketing Toolkit is your go-to resource for marketing your commuter program and sustainable commuting options in Santa Monica.
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